Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
571B01
RGB
87, 27, 1
HSL
18, 98%, 17%
HSB
18, 99%, 34%
CMYK
0, 69, 99, 66
LAB
20, 27, 29
LCH
20, 40, 47
OKLCH
0.31, 0.10, 41
XYZ
4, 3, 0
LUV
20, 43, 16
HWB
18, 0%, 66%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.