Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
572401
RGB
87, 36, 1
HSL
24, 98%, 17%
HSB
24, 99%, 34%
CMYK
0, 59, 99, 66
LAB
22, 23, 31
LCH
22, 38, 54
OKLCH
0.33, 0.09, 49
XYZ
5, 3, 0
LUV
22, 37, 19
HWB
24, 0%, 66%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.