Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
572709
RGB
87, 39, 9
HSL
23, 81%, 19%
HSB
23, 90%, 34%
CMYK
0, 55, 90, 66
LAB
22, 21, 28
LCH
22, 36, 53
OKLCH
0.33, 0.08, 48
XYZ
5, 3, 1
LUV
22, 35, 18
HWB
23, 4%, 66%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.