Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
57664E
RGB
87, 102, 78
HSL
98, 13%, 35%
HSB
98, 24%, 40%
CMYK
15, 0, 24, 60
LAB
41, -10, 12
LCH
41, 15, 130
OKLCH
0.49, 0.04, 134
XYZ
10, 12, 9
LUV
41, -7, 16
HWB
98, 31%, 60%
Pantone
357 C
Harmonies
Shades & tints
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