Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57708D
RGB
87, 112, 141
HSL
212, 24%, 45%
HSB
212, 38%, 55%
CMYK
38, 21, 0, 45
LAB
46, -4, -19
LCH
46, 19, 259
OKLCH
0.54, 0.05, 253
XYZ
15, 16, 27
LUV
46, -13, -27
HWB
212, 34%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.