Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
577694
RGB
87, 118, 148
HSL
210, 26%, 46%
HSB
210, 41%, 58%
CMYK
41, 20, 0, 42
LAB
48, -5, -20
LCH
48, 21, 255
OKLCH
0.55, 0.06, 248
XYZ
16, 17, 30
LUV
48, -15, -28
HWB
210, 34%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.