Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
577697
RGB
87, 118, 151
HSL
211, 27%, 47%
HSB
211, 42%, 59%
CMYK
42, 22, 0, 41
LAB
48, -5, -22
LCH
48, 22, 258
OKLCH
0.56, 0.06, 251
XYZ
16, 17, 32
LUV
48, -15, -31
HWB
211, 34%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.