Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57769D
RGB
87, 118, 157
HSL
213, 29%, 48%
HSB
213, 45%, 62%
CMYK
45, 25, 0, 38
LAB
48, -3, -25
LCH
48, 25, 262
OKLCH
0.56, 0.07, 255
XYZ
16, 17, 34
LUV
48, -16, -36
HWB
213, 34%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.