Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
577AA3
RGB
87, 122, 163
HSL
212, 30%, 49%
HSB
212, 47%, 64%
CMYK
47, 25, 0, 36
LAB
50, -4, -26
LCH
50, 27, 261
OKLCH
0.57, 0.08, 253
XYZ
17, 19, 37
LUV
50, -17, -38
HWB
212, 34%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.