Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
577B9E
RGB
87, 123, 158
HSL
210, 29%, 48%
HSB
210, 45%, 62%
CMYK
45, 22, 0, 38
LAB
50, -6, -23
LCH
50, 24, 256
OKLCH
0.57, 0.07, 248
XYZ
17, 19, 35
LUV
50, -18, -33
HWB
210, 34%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.