Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
577CB8
RGB
87, 124, 184
HSL
217, 41%, 53%
HSB
217, 53%, 72%
CMYK
53, 33, 0, 28
LAB
51, 0, -36
LCH
51, 36, 270
OKLCH
0.59, 0.10, 260
XYZ
20, 20, 48
LUV
51, -18, -54
HWB
217, 34%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.