Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
577EAE
RGB
87, 126, 174
HSL
213, 35%, 51%
HSB
213, 50%, 68%
CMYK
50, 28, 0, 32
LAB
51, -4, -30
LCH
51, 30, 263
OKLCH
0.58, 0.09, 254
XYZ
19, 20, 43
LUV
51, -19, -44
HWB
213, 34%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.