Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
577EBE
RGB
87, 126, 190
HSL
217, 44%, 54%
HSB
217, 54%, 75%
CMYK
54, 34, 0, 25
LAB
52, 0, -38
LCH
52, 38, 271
OKLCH
0.59, 0.11, 260
XYZ
21, 21, 52
LUV
52, -19, -58
HWB
217, 34%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.