Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
577FB2
RGB
87, 127, 178
HSL
214, 37%, 52%
HSB
214, 51%, 70%
CMYK
51, 29, 0, 30
LAB
52, -3, -32
LCH
52, 32, 264
OKLCH
0.59, 0.09, 255
XYZ
20, 20, 45
LUV
52, -19, -47
HWB
214, 34%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.