Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
578089
RGB
87, 128, 137
HSL
191, 22%, 44%
HSB
191, 36%, 54%
CMYK
36, 7, 0, 46
LAB
51, -13, -10
LCH
51, 16, 217
OKLCH
0.57, 0.05, 213
XYZ
16, 19, 27
LUV
51, -20, -12
HWB
191, 34%, 46%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.