Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57808E
RGB
87, 128, 142
HSL
195, 24%, 45%
HSB
195, 39%, 56%
CMYK
39, 10, 0, 44
LAB
51, -12, -12
LCH
51, 17, 226
OKLCH
0.57, 0.05, 221
XYZ
17, 19, 28
LUV
51, -20, -16
HWB
195, 34%, 44%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.