Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5780A3
RGB
87, 128, 163
HSL
208, 30%, 49%
HSB
208, 47%, 64%
CMYK
47, 21, 0, 36
LAB
52, -7, -24
LCH
52, 25, 253
OKLCH
0.58, 0.07, 245
XYZ
18, 20, 38
LUV
52, -19, -34
HWB
208, 34%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.