Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
578FCC
RGB
87, 143, 204
HSL
211, 53%, 57%
HSB
211, 57%, 80%
CMYK
57, 30, 0, 20
LAB
58, -5, -38
LCH
58, 38, 262
OKLCH
0.64, 0.11, 252
XYZ
25, 26, 61
LUV
58, -25, -57
HWB
211, 34%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.