Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
579CDF
RGB
87, 156, 223
HSL
210, 68%, 61%
HSB
210, 61%, 87%
CMYK
61, 30, 0, 13
LAB
62, -7, -41
LCH
62, 42, 260
OKLCH
0.68, 0.12, 249
XYZ
29, 31, 74
LUV
62, -29, -63
HWB
210, 34%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.