Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57B2DD
RGB
87, 178, 221
HSL
199, 66%, 60%
HSB
199, 61%, 87%
CMYK
61, 19, 0, 13
LAB
68, -19, -30
LCH
68, 36, 239
OKLCH
0.73, 0.11, 231
XYZ
33, 39, 74
LUV
68, -37, -45
HWB
199, 34%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.