Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57B4EE
RGB
87, 180, 238
HSL
203, 82%, 64%
HSB
203, 63%, 93%
CMYK
63, 24, 0, 7
LAB
69, -15, -38
LCH
69, 41, 248
OKLCH
0.74, 0.12, 239
XYZ
36, 41, 87
LUV
69, -37, -58
HWB
203, 34%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.