Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57BAEB
RGB
87, 186, 235
HSL
200, 79%, 63%
HSB
200, 63%, 92%
CMYK
63, 21, 0, 8
LAB
71, -19, -34
LCH
71, 39, 241
OKLCH
0.75, 0.12, 233
XYZ
36, 43, 85
LUV
71, -39, -51
HWB
200, 34%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.