Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57C8EE
RGB
87, 200, 238
HSL
195, 82%, 64%
HSB
195, 63%, 93%
CMYK
63, 16, 0, 7
LAB
75, -25, -29
LCH
75, 38, 229
OKLCH
0.78, 0.11, 223
XYZ
40, 50, 88
LUV
75, -44, -42
HWB
195, 34%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.