Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57CCF6
RGB
87, 204, 246
HSL
196, 90%, 65%
HSB
196, 65%, 96%
CMYK
65, 17, 0, 4
LAB
77, -25, -31
LCH
77, 40, 232
OKLCH
0.80, 0.12, 225
XYZ
42, 52, 95
LUV
77, -45, -46
HWB
196, 34%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.