Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57CEFC
RGB
87, 206, 252
HSL
197, 96%, 66%
HSB
197, 65%, 99%
CMYK
65, 18, 0, 1
LAB
77, -24, -33
LCH
77, 41, 234
OKLCH
0.80, 0.12, 227
XYZ
44, 53, 100
LUV
77, -45, -49
HWB
197, 34%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.