Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57D2FC
RGB
87, 210, 252
HSL
195, 96%, 66%
HSB
195, 65%, 99%
CMYK
65, 17, 0, 1
LAB
79, -26, -31
LCH
79, 41, 230
OKLCH
0.81, 0.12, 224
XYZ
45, 55, 100
LUV
79, -47, -46
HWB
195, 34%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.