Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
581FAB
RGB
88, 31, 171
HSL
264, 69%, 40%
HSB
264, 82%, 67%
CMYK
49, 82, 0, 33
LAB
28, 48, -65
LCH
28, 81, 306
OKLCH
0.42, 0.20, 294
XYZ
12, 6, 39
LUV
28, 7, -82
HWB
264, 12%, 33%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.