Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
587197
RGB
88, 113, 151
HSL
216, 26%, 47%
HSB
216, 42%, 59%
CMYK
42, 25, 0, 41
LAB
47, -2, -24
LCH
47, 24, 266
OKLCH
0.54, 0.07, 259
XYZ
16, 16, 32
LUV
47, -13, -34
HWB
216, 35%, 41%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.