Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5875A2
RGB
88, 117, 162
HSL
216, 30%, 49%
HSB
216, 46%, 64%
CMYK
46, 28, 0, 36
LAB
48, -1, -28
LCH
48, 28, 267
OKLCH
0.56, 0.08, 259
XYZ
17, 17, 37
LUV
48, -15, -41
HWB
216, 35%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.