Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
587790
RGB
88, 119, 144
HSL
207, 24%, 45%
HSB
207, 39%, 56%
CMYK
39, 17, 0, 44
LAB
48, -6, -17
LCH
48, 19, 250
OKLCH
0.56, 0.05, 243
XYZ
16, 17, 29
LUV
48, -16, -24
HWB
207, 35%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.