Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
587B89
RGB
88, 123, 137
HSL
197, 22%, 44%
HSB
197, 36%, 54%
CMYK
36, 10, 0, 46
LAB
49, -10, -12
LCH
49, 16, 230
OKLCH
0.56, 0.05, 225
XYZ
16, 18, 26
LUV
49, -17, -15
HWB
197, 35%, 46%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.