Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
587BB4
RGB
88, 123, 180
HSL
217, 38%, 53%
HSB
217, 51%, 71%
CMYK
51, 32, 0, 29
LAB
51, 0, -35
LCH
51, 35, 270
OKLCH
0.58, 0.10, 260
XYZ
19, 20, 46
LUV
51, -17, -51
HWB
217, 35%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.