Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58808F
RGB
88, 128, 143
HSL
196, 24%, 45%
HSB
196, 38%, 56%
CMYK
38, 10, 0, 44
LAB
51, -11, -13
LCH
51, 17, 228
OKLCH
0.58, 0.05, 223
XYZ
17, 19, 29
LUV
51, -19, -17
HWB
196, 35%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.