Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58828A
RGB
88, 130, 138
HSL
190, 22%, 44%
HSB
190, 36%, 54%
CMYK
36, 6, 0, 46
LAB
52, -13, -9
LCH
52, 16, 214
OKLCH
0.58, 0.05, 211
XYZ
17, 20, 27
LUV
52, -20, -11
HWB
190, 35%, 46%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.