Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5883A8
RGB
88, 131, 168
HSL
208, 31%, 50%
HSB
208, 48%, 66%
CMYK
48, 22, 0, 34
LAB
53, -7, -25
LCH
53, 26, 253
OKLCH
0.59, 0.07, 245
XYZ
19, 21, 40
LUV
53, -20, -35
HWB
208, 35%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.