Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588490
RGB
88, 132, 144
HSL
193, 24%, 45%
HSB
193, 39%, 56%
CMYK
39, 8, 0, 44
LAB
52, -13, -12
LCH
52, 18, 221
OKLCH
0.59, 0.05, 217
XYZ
17, 21, 29
LUV
52, -21, -14
HWB
193, 35%, 44%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.