Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588798
RGB
88, 135, 152
HSL
196, 27%, 47%
HSB
196, 42%, 60%
CMYK
42, 11, 0, 40
LAB
53, -13, -14
LCH
53, 20, 228
OKLCH
0.60, 0.06, 223
XYZ
18, 22, 33
LUV
53, -22, -19
HWB
196, 35%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.