Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58899D
RGB
88, 137, 157
HSL
197, 28%, 48%
HSB
197, 44%, 62%
CMYK
44, 13, 0, 38
LAB
54, -13, -16
LCH
54, 21, 231
OKLCH
0.60, 0.06, 226
XYZ
19, 22, 35
LUV
54, -23, -22
HWB
197, 35%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.