Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5889AD
RGB
88, 137, 173
HSL
205, 34%, 51%
HSB
205, 49%, 68%
CMYK
49, 21, 0, 32
LAB
55, -9, -25
LCH
55, 26, 249
OKLCH
0.61, 0.08, 241
XYZ
21, 23, 43
LUV
55, -23, -35
HWB
205, 35%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.