Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5889DA
RGB
88, 137, 218
HSL
217, 64%, 60%
HSB
217, 60%, 85%
CMYK
60, 37, 0, 15
LAB
56, 2, -47
LCH
56, 47, 272
OKLCH
0.63, 0.13, 260
XYZ
26, 25, 70
LUV
56, -22, -73
HWB
217, 35%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.