Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588AB1
RGB
88, 138, 177
HSL
206, 36%, 52%
HSB
206, 50%, 69%
CMYK
50, 22, 0, 31
LAB
55, -9, -26
LCH
55, 28, 251
OKLCH
0.61, 0.08, 243
XYZ
21, 23, 45
LUV
55, -23, -38
HWB
206, 35%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.