Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588B9E
RGB
88, 139, 158
HSL
196, 28%, 48%
HSB
196, 44%, 62%
CMYK
44, 12, 0, 38
LAB
55, -14, -16
LCH
55, 21, 229
OKLCH
0.61, 0.06, 224
XYZ
19, 23, 36
LUV
55, -24, -21
HWB
196, 35%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.