Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588BC7
RGB
88, 139, 199
HSL
212, 50%, 56%
HSB
212, 56%, 78%
CMYK
56, 30, 0, 22
LAB
56, -4, -37
LCH
56, 37, 264
OKLCH
0.63, 0.11, 253
XYZ
24, 25, 58
LUV
56, -23, -56
HWB
212, 35%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.