Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588EC1
RGB
88, 142, 193
HSL
209, 46%, 55%
HSB
209, 54%, 76%
CMYK
54, 26, 0, 24
LAB
57, -7, -33
LCH
57, 33, 258
OKLCH
0.63, 0.10, 248
XYZ
23, 25, 54
LUV
57, -24, -48
HWB
209, 35%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.