Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588FA0
RGB
88, 143, 160
HSL
194, 29%, 49%
HSB
194, 45%, 63%
CMYK
45, 11, 0, 37
LAB
56, -15, -15
LCH
56, 22, 224
OKLCH
0.62, 0.06, 220
XYZ
20, 24, 37
LUV
56, -25, -20
HWB
194, 35%, 37%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.