Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588FA7
RGB
88, 143, 167
HSL
198, 31%, 50%
HSB
198, 47%, 65%
CMYK
47, 14, 0, 35
LAB
56, -14, -19
LCH
56, 23, 234
OKLCH
0.62, 0.07, 228
XYZ
21, 25, 40
LUV
56, -25, -26
HWB
198, 35%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.