Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5895DB
RGB
88, 149, 219
HSL
212, 65%, 60%
HSB
212, 60%, 86%
CMYK
60, 32, 0, 14
LAB
60, -4, -42
LCH
60, 43, 264
OKLCH
0.66, 0.12, 253
XYZ
28, 29, 71
LUV
60, -26, -65
HWB
212, 35%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.