Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5897FC
RGB
88, 151, 252
HSL
217, 96%, 67%
HSB
217, 65%, 99%
CMYK
65, 40, 0, 1
LAB
62, 4, -57
LCH
62, 58, 273
OKLCH
0.68, 0.16, 259
XYZ
33, 31, 96
LUV
62, -26, -91
HWB
217, 35%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.