Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
589BB9
RGB
88, 155, 185
HSL
199, 41%, 54%
HSB
199, 52%, 73%
CMYK
52, 16, 0, 27
LAB
60, -16, -23
LCH
60, 28, 235
OKLCH
0.66, 0.08, 229
XYZ
24, 29, 50
LUV
60, -29, -32
HWB
199, 35%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.