Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
589EE3
RGB
88, 158, 227
HSL
210, 71%, 62%
HSB
210, 61%, 89%
CMYK
61, 30, 0, 11
LAB
63, -7, -42
LCH
63, 43, 261
OKLCH
0.68, 0.12, 250
XYZ
30, 32, 77
LUV
63, -29, -65
HWB
210, 35%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.